A digital strategy clearly outlines how your company will compete in the new economy. It targets the DNA of the organisation. It is not about running ‘digital lipstick’ projects. We have helped several large organisations better understand their digital ambitions and run successful projects.
Some activities in crafting a digital strategy include:
Understand C-level ambitions
Carry out research activities
Define the vision
Create guiding principles
Evaluate current capabilities
Define and run digital experiments