Service design

Create and deliver human-centred, internal-facing experiences for internal users.

Service design


While UX design influences the external-facing experience of users, service design complements and adds the internal-facing experience, including that of employees and systems. You need strong UX and service design to create and deliver successful experiences.

Examples of our work include:

  • Course applications
  • Grant applications
  • Payroll and remittance services
  • Procurement and payment services
  • Document processing services

Who is it for

Business and service teams who want to access experience and expertise to augment their development efforts.

Main activities

  • UX research
  • Content strategy
  • Customer journey mapping
  • Service blueprinting
  • User interface design
  • Prototype testing
  • Experience measurements
  • Design specifications and governance

Outputs and outcomes

  • UX research insights and recommendations
  • Design systems
  • Customer journey maps
  • Service blueprints
  • Development-ready UI screens and flows
  • Design specifications
  • System specifications
  • Governance guidelines


It depends on the requirements but could range from 2-4 months.

More services

App development using LLMs

App development using OutSystems

Service design

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