Overview

While UX design focuses on single products or individual aspects of a service, service design focuses on the design and delivery of full-fledged service experiences that span end-to-end (the journey) and front-to-back (across people, processes and systems). We need strong UX and service design to create and deliver successful experiences.

Examples of our work include:

• Employment services for a gov agency
• EV charging services for an energy company
• Payroll and remittance services for a fintech company
• Procurement and payment services for a defence agency

Who is it for

Business and service teams who want to access experience and expertise to augment their development efforts.

Main activities

• UX research
• Content strategy
• Customer journey mapping
• Service blueprinting
• User interface design
• Prototype testing
• Experience measurements
• Design specifications and governance

Outputs and outcomes

• UX research insights and recommendations
• Design systems
• Customer journey maps
• Service blueprints
• Development-ready UI screens and flows
• Design specifications
• System specifications
• Governance guidelines

Duration

It depends on the requirements but could range from 2-4 months.