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I happen to be reading The Checklist Manifesto by Atul Gawande and The Lean Startup by Eric Ries at the same time. Both wonderful books offering a sense of advocacy, one on the use of the humble checklist and the other on embracing humble failures.
I was struck by how the design of the surgery checklist that Gawande describes actually followed the lean model that Ries describes. As such the Checklist Manifesto offers a great example of the lean startup model in action.