Website and app design

Clients: Digi, Malaysia; Inland Revenue Authority of Singapore; Ministry of Defence, Singapore; Ministry of Manpower, Singapore; Prime Minister's Office, Singapore

The demands on websites and apps have risen dramatically over the last few years. We now have to cater to multiple devices, users and channels. New disciplines and developments such as UI animations and conversational UIs have come to the rescue. We are at the forefront of these developments and bring this knowledge to the projects we do.

The activities we do in a website and app project include:

  • Analyse top tasks
  • Create microcopy guidelines
  • Create UI patterns
  • Define the information architecture
  • Design interactions and task flows
  • Design the user interface

Have a website or app design project you like some help on? I'd love to hear all about it. I'm Vasu Kolla and I lead the website and app design practice for PebbleRoad.

If you like to join a community of interaction designers in Singapore we invite you to join the Interaction Design Association (IxDA) of Singapore.​ PebbleRoad​ is an active member of IxDA Singapore.

Content strategy

Clients: Asian Development Bank, Philippines; DBS Bank, Singapore ; Ministry of Defence, Singapore; Ministry of Manpower, Singapore; National Population and Talent Division, Singapore

Content is the cornerstone of digital products. The challenge is to sustain the production of high-quality content beyond the first cycle. We can help define a robust and sustainable content strategy to meet specific business requirements.

The activities we do in a content strategy project include:

  • Define content principles
  • Create voice and tone guidelines
  • Design content types and metadata
  • Design content patterns
  • Create content workflows
  • Develop content measurement frameworks

Have a content problem you need some work on? I'd love to hear all about it. I'm Christine Oon and I lead the content strategy practice for PebbleRoad.

If you are new to content strategy, we invite you to join the Content Strategy Singapore meetup. It is where content strategists in Singapore meet, share and learn together.

Service design

Clients: Digi, Malaysia; Infocomm Development Authority, Singapore; International Enterprise, Singapore; Ministry of Manpower, Singapore; Telenor, Norway

Service design focuses on optimising or redesigning service offerings. Projects we've worked on include the redesign of a procurement process, employee onboarding services and self-service support website.

The activities we do in a service design project include:

  • Conduct customer research
  • Develop personas and job stories
  • Map customer journeys
  • Create solution concepts
  • Run design sprints

Have a service design idea you want to explore? I'd love to hear all about it. I'm Simon Goh and I lead the service design practice for PebbleRoad.

If you are new to service design, we invite you to join the Service Design Singapore meetup. It is where service designers in Singapore meet, share and learn together.

Digital workplace strategy

Clients: Infocomm Development Authority, Singapore; International Enterprise Singapore; Singtel, Singapore; Workforce Development Agency, Singapore; Jurong Town Corporation, Singapore

Digital can bring big productivity enhancements to the workplace. The real challenge is getting buy-in and having the resolve to carry out the changes. We have the experience to help you craft strategies to help make the case for change and build proof-of-concepts where necessary.

The activities we do in a website and app project include:

  • Study staff behaviour
  • Identify opportunities
  • Select pilot projects
  • Design projects
  • Analyse organisation readiness to change
  • Outline governance requirements

Have an intranet or digital workplace project you need help on? I'd love to hear all about it. I'm Maish Nichani and I lead the digital workplace practice for PebbleRoad.

If you like to join a community to learn about the information requirements of digital workplaces, we invite you to check out and join the International Society for Knowledge Organisation (ISKO) Singapore​. PebbleRoad is an institutional member of ISKO Singapore.