We know that playing with Lego bricks can unleash creativity. But can it also help customer service officers look for ways to solve thorny issues? We had an opportunity to find out.
Content types are the building blocks of a sound content strategy. Along with editorial strategy and workflows they present a toolbox for organisations to better manage their communications.
In this article we describe an approach—The Job-To-Be-Done-Theory—that has attracted a lot of attention from the likes of Clayton Christensen and outline what designers can learn from it.