Articles

Our work gives us opportunities to try out methods and techniques and explore new areas. Read about our learning and experiences here.

Using Lego models in user research - a case study

We know that playing with Lego bricks can unleash creativity. But can it also help customer service officers look for ways to solve thorny issues? We had an opportunity to find out.

Unleash the power of content types

Content types are the building blocks of a sound content strategy. Along with editorial strategy and workflows they present a toolbox for organisations to better manage their communications.

The Job-To-Be-Done Theory for designers

In this article we describe an approach—The Job-To-Be-Done-Theory—that has attracted a lot of attention from the likes of Clayton Christensen and outline what designers can learn from it.