Work
role
Research, Website strategy, Information architecture, Content strategy
Projects
Health Promotion Board of Singapore
Goal of the website
The stakeholders had set broad and ambitious goals for the redesign:
- Entice Singaporeans to explore health information
- Make the information matter
- Become their partner in their journey to healthy living
To realize these goals the partnership between the design team and the project stakeholders had to be really strong. This partnership was tested many times during the project and we’re glad that we managed to pull it off in the end.
What we did
Research: we had to find out what those broad goals really meant. To get clarity we interviewed stakeholders and tried to pin their vision. We also studied other popular websites like Mayo Clinic and National Cancer Institute.
Strategy: There were two parts we focused on: IA strategy and content strategy. Here’s a surprise: content strategy was the more difficult one to execute. Once we did the inventory we found that the content was in no shape to be used with the new IA. There was no publishing standards, no content structure and no metadata. We had to bring all these into the table. The project stakeholders did their part by bringing in the people and the focus.
On the IA front we put up a plan to provide the following:
- Orientation - approachable structure
- Movement - intuitive navigation
- Interpretation - useful information
The above was delivered using Site Structure documents and Wireframes. We tested both the Site structure and the wireframes to check if we were on the right track. The effort involved was more that we can write about. It took months to get all that content on track.
The visual design, CMS templates and implementation was done the very capable Simple Solution Systems team.
The website launched 30th April 2009.